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Henceforth, Alex Giannascoli will now be referred to as (Sandy) Alex G. With his new album, Rocket, slated for release on May 19 via Domino, “Proud” is its latest single to arrive. A relaxing weave of twinkling keys, strumming and tambourine develops the low-key, heart-warming, country-folk tune. It’s a sticky, slow-down-and-look-around ode, whose slow-motion style, lyric-depicting video complements it tone. You’ll find yourself humming that melody before too long. You can catch (Sandy) Alex G performing next in Philly on Saturday, July 8 at Union Transfer with Japanese Breakfast and Cende.
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