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Artist of the Month
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August 2015
LOUDS
"If More People Bought Art More People Would Buy Art
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With their debut EP If More People Bought Art More People Would Buy Art, LOUDS hits the nail on the head with its appealing out of the gates energy. Released via Color Theory Records, the Brett Boucher-produced EP instantly grabs a hold of the body’s desire to let loose. 
 
The group leads with its best foot forward with its debut single and album opener, “Ways.” The standout track has a warm, vamping synth and those dare-you-to-keep-your-hands-still claps, which are melded with the sugary, chiptune sonic blasts. That bubbly, dance-inspiring vibe is cut through and juxtaposed by lyrics that form the picture of a hot and cold relationship. “The love you’ve known sailed from you one evening, months have gone now you don’t feel the same.”
 
Wisps of light guitar, keys, and gentle percussion converge in the narrative of  “Lying in the Middle” with its upbeat Paul Simon-Graceland vibes. The rolling hills that are ready to break out with exasperations chronicling the fickle courtship. “It’s the wrong way to approach it, but I know that your heartaches after months of feeling kind of confused. One day I’ll be lying in the middle with you.” The song concludes whimsically with Beatles-esque harmonies:  “My arms are tired, I’m half awake, but finally there with you.”
 
From the alarm bell, to the to the approaching bass and organ tone leading into those sinister strings, anticipation rapidly builds in “Driving Us Together.”Once again, the band dives into the complexity of relationships. Amid that layered fluid instrumentation, which creeps and momentarily bursts, underlies a sincere thought: “I’ve been trying to forget you but I don’t know how. Driving us together don’t erase your doubt.” The song simplifies down to a strumming guitar as echoes of “goodbye” come through before meeting up with the heartbroken chorus.
 
Strumming sets off into the echo of menacing tumbling keys in the chest-thumping, never-tell tale “It Takes Two.” “We’re alone in your best friend’s basement. You’re the one who brought me down... As we talking my hearts raising, I hope you don’t figure out” leading into the smoothed chorus: “Cause everybody knows it takes two…” That weaving in and out creates a lively yet personal sense.
 
If More People Bought Art More People Would Buy Art threads a layered vibrant in-motion musicality with a relatable multifaceted tug and pull aspect of intimacy, zooming in on all sides while never sitting still. The EP is an impressive debut from the fledgling electropop outfit that ends way sooner than you’d like it to conclude. - Michael Colavita

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The Deli’s July Album of the Month: Punishment Cookie - Hair Rocket

The Deli’s July Album of the Month: Punishment Cookie - Hair Rocket

The band from the Philly ‘burbs Hair Rocket has taken a Cheap Trick-gone-to-etiquette-school route in their newly released debut LP Punishment Cookie. Out on collective indie label Mountebank Records, the follow-up to 2009’s Novelty EP is an energized collection of greaser punk glam rock power pop. The threesome, whose band is named after the act of launching locks of hair into the sky for a “subversive enlightenment through cathartic art,” has created an album far easier to grasp than their thought-provoking alias. The 11-track recording is downright catchy without compromising the band’s significant sense of distinctiveness. Hair Rocket tactfully lets loose keyed-up rock inspired by the ghosts of 60s mod (as in clap-ridden, Strokes-inspired, pop-hook laden lead single “OK Alright”), 70s punk, 80s pop and 90s cheese…without rubbing your face in it.
 
Opening track “Eyes” takes classically riffed bluesy rock hitting it with heavy low-end blows and gives it a pinch of reggae punk optimism. “Motorcycle” reminisces combat boot punk with a Tokyo Police Club poppiness where harsh, growling vocals and a shrill, distorted electric guitar make for a satisfying hit-worthy track. Yes, Punishment Cookie rocks, but it is also not void of emotion. The song that started Berklee dropout and mastermind Chris Blassucci down this path of enlightenment, “Hair Rocket,” receives a revamping for the album, but still stabs sharply with its hard-earned life lesson from his real life bizarre love triangle (though I admittedly will always favor the original demo version and its strangely sadistic video). “Home” and the early Beatles-esque “Imagining,” which made their debuts on Novelty, also linger with the emotional remnants from that painful but musically productive time period. With Punishment Cookie, Hair Rocket neatly colors outside the lines of indie pop with an eagerly creative but well thought out approach to rocking your socks off. You can purchase the full-length album HERE.
 
You can download the track “Motorcycle” below and come out to their Philly Release Party next Friday, July 8 at Bookspace with Mammal of Paradise, An American Chinese, Meddlesome Bells and Bambara which The Deli will be presenting. - Jules Friedland
 

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