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Artist of the Month
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August 2015
LOUDS
"If More People Bought Art More People Would Buy Art
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With their debut EP If More People Bought Art More People Would Buy Art, LOUDS hits the nail on the head with its appealing out of the gates energy. Released via Color Theory Records, the Brett Boucher-produced EP instantly grabs a hold of the body’s desire to let loose. 
 
The group leads with its best foot forward with its debut single and album opener, “Ways.” The standout track has a warm, vamping synth and those dare-you-to-keep-your-hands-still claps, which are melded with the sugary, chiptune sonic blasts. That bubbly, dance-inspiring vibe is cut through and juxtaposed by lyrics that form the picture of a hot and cold relationship. “The love you’ve known sailed from you one evening, months have gone now you don’t feel the same.”
 
Wisps of light guitar, keys, and gentle percussion converge in the narrative of  “Lying in the Middle” with its upbeat Paul Simon-Graceland vibes. The rolling hills that are ready to break out with exasperations chronicling the fickle courtship. “It’s the wrong way to approach it, but I know that your heartaches after months of feeling kind of confused. One day I’ll be lying in the middle with you.” The song concludes whimsically with Beatles-esque harmonies:  “My arms are tired, I’m half awake, but finally there with you.”
 
From the alarm bell, to the to the approaching bass and organ tone leading into those sinister strings, anticipation rapidly builds in “Driving Us Together.”Once again, the band dives into the complexity of relationships. Amid that layered fluid instrumentation, which creeps and momentarily bursts, underlies a sincere thought: “I’ve been trying to forget you but I don’t know how. Driving us together don’t erase your doubt.” The song simplifies down to a strumming guitar as echoes of “goodbye” come through before meeting up with the heartbroken chorus.
 
Strumming sets off into the echo of menacing tumbling keys in the chest-thumping, never-tell tale “It Takes Two.” “We’re alone in your best friend’s basement. You’re the one who brought me down... As we talking my hearts raising, I hope you don’t figure out” leading into the smoothed chorus: “Cause everybody knows it takes two…” That weaving in and out creates a lively yet personal sense.
 
If More People Bought Art More People Would Buy Art threads a layered vibrant in-motion musicality with a relatable multifaceted tug and pull aspect of intimacy, zooming in on all sides while never sitting still. The EP is an impressive debut from the fledgling electropop outfit that ends way sooner than you’d like it to conclude. - Michael Colavita

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In the Indiestry: YVYNYL/Small Plates Records’ Mark Schoneveld

In the Indiestry: YVYNYL/Small Plates Records’ Mark Schoneveld

The music industry has always been dictated by a bevy of tastemakers - one way or another. Back in the day, the gatekeepers who decided if a performer would make it in the biz were usually music executives who managed to maneuver through and survive the shark-infested waters of the industry. However, as we have learned especially in more recent times, those in charge of making the big decisions probably had/have more business sense than actual taste and passion for music. Well, the music industry is at a very interesting crossroads now with the interweb evening out the once very slanted playing field. The suits with the big expense accounts aren’t the only people holding the keys to the gate for young artists to make it onto the big stage. Instead, you’ll find a bunch of them climbing the walls with a boost from a new generation of passionate music lovers who are using and evolving with modern day technological advances to change the archaic ways of a truly flawed system. One such self-professed “music nerd” is music blogger (YVYNYL) and indie record label co-owner (Small Plates Records) Philly’s own Mark Schoneveld. We recently had a chance to pick the brain of the tall, bearded art and social media loving all-around good dude about the past, present, and future of music as well as some personal stories from his life that helped to make him who he is today. You can read all about it in our interview with Schoneveld HERE.

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