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In the Indiestry: YVYNYL/Small Plates Records’ Mark Schoneveld

In the Indiestry: YVYNYL/Small Plates Records’ Mark Schoneveld

The music industry has always been dictated by a bevy of tastemakers - one way or another. Back in the day, the gatekeepers who decided if a performer would make it in the biz were usually music executives who managed to maneuver through and survive the shark-infested waters of the industry. However, as we have learned especially in more recent times, those in charge of making the big decisions probably had/have more business sense than actual taste and passion for music. Well, the music industry is at a very interesting crossroads now with the interweb evening out the once very slanted playing field. The suits with the big expense accounts aren’t the only people holding the keys to the gate for young artists to make it onto the big stage. Instead, you’ll find a bunch of them climbing the walls with a boost from a new generation of passionate music lovers who are using and evolving with modern day technological advances to change the archaic ways of a truly flawed system. One such self-professed “music nerd” is music blogger (YVYNYL) and indie record label co-owner (Small Plates Records) Philly’s own Mark Schoneveld. We recently had a chance to pick the brain of the tall, bearded art and social media loving all-around good dude about the past, present, and future of music as well as some personal stories from his life that helped to make him who he is today. You can read all about it in our interview with Schoneveld HERE.

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