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Artist of the Month
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August 2015
LOUDS
"If More People Bought Art More People Would Buy Art
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With their debut EP If More People Bought Art More People Would Buy Art, LOUDS hits the nail on the head with its appealing out of the gates energy. Released via Color Theory Records, the Brett Boucher-produced EP instantly grabs a hold of the body’s desire to let loose. 
 
The group leads with its best foot forward with its debut single and album opener, “Ways.” The standout track has a warm, vamping synth and those dare-you-to-keep-your-hands-still claps, which are melded with the sugary, chiptune sonic blasts. That bubbly, dance-inspiring vibe is cut through and juxtaposed by lyrics that form the picture of a hot and cold relationship. “The love you’ve known sailed from you one evening, months have gone now you don’t feel the same.”
 
Wisps of light guitar, keys, and gentle percussion converge in the narrative of  “Lying in the Middle” with its upbeat Paul Simon-Graceland vibes. The rolling hills that are ready to break out with exasperations chronicling the fickle courtship. “It’s the wrong way to approach it, but I know that your heartaches after months of feeling kind of confused. One day I’ll be lying in the middle with you.” The song concludes whimsically with Beatles-esque harmonies:  “My arms are tired, I’m half awake, but finally there with you.”
 
From the alarm bell, to the to the approaching bass and organ tone leading into those sinister strings, anticipation rapidly builds in “Driving Us Together.”Once again, the band dives into the complexity of relationships. Amid that layered fluid instrumentation, which creeps and momentarily bursts, underlies a sincere thought: “I’ve been trying to forget you but I don’t know how. Driving us together don’t erase your doubt.” The song simplifies down to a strumming guitar as echoes of “goodbye” come through before meeting up with the heartbroken chorus.
 
Strumming sets off into the echo of menacing tumbling keys in the chest-thumping, never-tell tale “It Takes Two.” “We’re alone in your best friend’s basement. You’re the one who brought me down... As we talking my hearts raising, I hope you don’t figure out” leading into the smoothed chorus: “Cause everybody knows it takes two…” That weaving in and out creates a lively yet personal sense.
 
If More People Bought Art More People Would Buy Art threads a layered vibrant in-motion musicality with a relatable multifaceted tug and pull aspect of intimacy, zooming in on all sides while never sitting still. The EP is an impressive debut from the fledgling electropop outfit that ends way sooner than you’d like it to conclude. - Michael Colavita

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scene blog

Asaad

New Track: "Blue Note Entendre" - Asaad

It feels like it has certainly been a minute since we revisited music from Asaad. That's not to say that we weren't feelin' him. It just seemed like the madness of the music industry had finally gotten to the boisterous emcee who is prone to controversy, and he decided to take down most of his recordings. Well, he's been back for a bit now, and on his latest single, "Blue Note Entendre," the jazz instrumentals hint at an artist possibly coming closer to some inner peace (as well as being influenced by the iconic record label); however, you can still feel the flames from Asaad's diction. There is the sound of a young man maturing on this one.

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Asaad Album Release Show at Silk City March 26

Asaad (born Saayid Asaad) has been one of the most prolific and controversial artists in the local hip-hop scene. Since dropping his debut mixtape Flowers in 2009, the North Philly emcee/producer has released seven other albums and nearly a hundred tracks. He first caught our attention with 2011's #DIRTYMIDDLECLASS, which helped to get him nominated for The Deli's annual year-end Best Emerging Artists Poll, where he won Philly's Readers'/Fans' segment of the competition. 2012 proved to be his most productive year to date with the release of New Black History Month, #WHITE, and #TROY, as major music media outlets began to take notice, but the venomous tongue of the brash, young talent and an album cover that depicted Tupac having sex with Notorious B.I.G. seemed to alienate him from the rest of the hip-hop world. An artist, who once thrived on the controversy, began to show signs of wear in 2013. Asaad surprisingly changed his stage name to Saudi Money, attaching it to a handful of releases, and then, after showing great dissatisfaction with the music industry (there were rumors of him being "blackballed" by the hip-hop community), he attempted to delete the existence of himself and his music from the internet. Well, it seems that the time out of the public's crosshairs has helped to rejuvenate the Philly-bred talent. He'll be returning this evening at Silk City under the name Asaad, once again, with a new record, Flowers II, in tow. Come out tonight and experience his rebirth! Silk City Diner, 435 Spring Garden St., 9pm, $10, 21+ (Photo by Snaps NY) - Q.D. Tran

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New Track: "Horror Film" (Feat. Saudi Money) - Reap Howard

Ha...in preparation for last night's Halloween festivities, we admittedly took it pretty easy yesterday as we donned our costumes and make-up with alcoholic beverage in hand, so we're playing a bit of catch up with releases in honor of the beloved holiday. After needing a break from the hustle and social media, Saudi Money, a.k.a. Asaad, provided us with a few bars on Reap Howard's track "Horror Film," reminding us that the controversial emcee is still alive and angry.

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Free Download: Black History Month II - Asaad

While Asaad continues to tease the release of his upcoming EP 006, the prolific North Philly emcee dropped a new mixtape Black History Month II to keep us entertained. You can pass the time today until your weekend starts with his latest below, which is also available for free download HERE.

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Free Download: "AK47" (Feat. Grande Marshall & Wyo) - Asaad

Below is a new track from Asaad called "AK47" that is available to be downloaded for free. It features verses from fellow local natives Grande Marshall and Wyo and production work from Nascent and QB. The nearly ten-minute single is the first offering from his upcoming release, 006, and premiered earlier today via Complex Magazine.

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