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The Deli's SXSW Issue 2014 is online!

Read it digitally here.

P.S. 10k free copies of this issue hit the street of Austin during SXSW Music week!

Hope Shines Through on Velo's New Video For "The Grip"

True artists never fail to find mediums for their inspiration. In the case of indie pop quartet, Velo, they have a renaissance man in their lead singer, Ofer Shouval (guitar/vocals). Velo, consisting of Waldo Wittenmeyer (keys/vocals), Marcus Brown (bass/vocals) and, Travis Newman (drums), has been on the Austin periphery since their genesis in late 2014, penning and performing powerful songs across a multitude of local venues, amassing a solid foundation of fans in the process. However the band's momentum seems to be reaching its zenith as they prepare to release their debut full-length album, At Sea, on January 22nd. Shouval not only penned most of the album's lyrics, but remarkably found time to animate and direct the music video for their first single, "The Grip". A slow-building masterpiece, the song's inspiration drew heavily from the pain of Shouval's breakup with a previous band which simultaneously coincided with the heartwrenching breakup of a girlfriend. The dark themes of "The Grip" evoke loneliness and impending doom on each frame, which was deftly hand-drawn by Shouval. Using a DIY palette of looped textures, a printing press, and DSLR camera, the video depicts an asteroid decimating a planet, a period of regrowth follows, and then another destructive asteroid striking, all the while the instrumentation builds the song's chorus to epic levels. Velo is a deep pool of songwriting and musical talent that will undoubtedly blow us all away on January 22nd.


-Lee Ackerley 

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Art Pop Brings Candid Charms with Debut Album

 

"I've got a thousand friends, but they don't know who I am/ because I met them on the internet, but they're all I've got" Art Pop is the result of a collaboration between the Grossenbacher brothers who recently released their first self-recorded and self-produced album, This is Art Pop, which was made in a converted closet. The seven songs on the debut are a bit rough but overwhelmingly and undeniably charming. Descriptive lyrics illuminate themes like a break-up, existential crises, unemployment and social anxiety. Each song in,This is Art Pop, attempts to capture and illustrate a specific moment or feeling, and despite the limited production, the album succeeds in pulling your heart strings. Influences like Car Seat Headrest, Lou Reed, and Parquet Courts shine through in the songwriting and descriptive lyrics. Art Pop is the loveable underdog in a city saturated with singer/songwriters and indie rock but their talent and dedication to music is unassailable.

 

 

-Lee Ackerley

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Honeyrude Teases Debut Ep with New Video for "Roger McClain"

The genesis of Honeyrude can be traced back to 2013 when Ian Lund and Billy Kunath began playing music together in Austin, the lineup was finalized when Paul Goetz and Jess Ledbetter joined soon after to round out the dream-rock quartet. Preparing for their debut EP release in the Spring of 2017 via Shifting Sounds, Honeyrude released a music video for their first single, "Roger McClain", which oozes with 90's alt-rock nostalgia. Citing Sonic Youth, My Bloody Valentine, and Teenage Fanclub as influences, Honeyrude pulls off the 90's slacker guitars and shoegaze melodies with deft precision. Frontwoman, Jess Ledbetter, is a perfect mix of Shirley Manson from Garabage and Bethany Constantino of Best Coast, combining her golden voice and looks with a badass attitude and deferential humor. At a time when female-fronted slacker rock groups are surging (i.e Bully, Dilly Dally, Slothrust), Honeyrude is representing Austin well. The band's nostalgic, scuzzy, yet ethereal vibe ensures that an audience is waiting for Honeyrude to start sharing their dreams with us.

-Lee Ackerley

 

 

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